Forming First Impressions: 12 Minutes Is All You’ve Got


"It is only at the first encounter that a face makes its full impression on us."
                     Arthur Schopenhauer (German Philosopher 1788-1860)

 
Do you want to know what the first 12 minutes can do to you?

photo courtesy of http://www.cartoonstock.com/newscartoons/
 It takes only 12 minutes for someone to form a definite first impression of you. So if you're trying to make a good impression, you've got only 12 minutes to do so.
If you screw it up, there's good news and bad news.
 The good news is – you get to reverse it. So it's not permanent.
The bad news is – it takes 6-8 consecutive meetings (of good impressions) to overcome one bad impression.


Forming an Impression

This is what happens everytime you meet someone for the first time.
Approaching: first 4-5 minutes
  • Scan the face (especially the eyes)
  • Look at the body
  • Examine the wardrobe
  • Take particular notice of their voice (if within hearing range)
Introduction: next 7-8 minutes
  • Shake hands and/or acknowledge the person
  • Listen to the person's words
During this time, it will take the person 2 minutes to decide whether they like you or not.

 Locking in period: 4 minutes

 This means that this period is the "verification" or "validation" period. When they decided whether they like you or not, there is a 4-minute period for them to really verify that thought or decision. So if you do something within that 4-minute "lock in period", the decision can still change – although it most likely wouldn't.


So, basically you've got 12 minutes to make it or break it. J

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